• Luxurious poolside area with cabanas, tropical plants, and palm trees at a resort
  • poolside oranges and magazine
  • Living room with white sofa, side table with a lamp, and a cozy throw blanket, open to a dining area and kitchen with white cabinets and a vaulted wood ceiling, large sliding glass doors leading to an outdoor patio.

CREATIVE CONTENT PRODUCTION

YOUR CREATIVE PARTNER FOR SOCIAL STORYTELLING, BRANDING, CAMPAIGNS, AND MORE

Miami Based | Available Worldwide

Past Clients

  • KASA logo with blue background and white lowercase letters.
  • Logo with a stylized leaf above the word "Sonder" in dark green letters.
  • Expedia logo featuring a yellow airplane icon inside a blue circle and the word 'Expedia' in dark blue text.
  • Logo of Fairwind Hotel in Miami, featuring a stylized geometric windmill or fan design above the hotel name with horizontal lines and the location Miami written below.
  • Logo for Beacon South Beach with the word 'BEACON' and an illustration of a lighthouse inside the letter 'O'
  • GoDaddy logo, demonstrating the work collaborations between projects with the j projects
  • GAF logo, demonstrating the work collaborations between projects with the j projects
  • Douglas Elliman
  • Anatolia Tile + Stone logo with black text and a plus sign between 'Tile' and 'Stone' on a white background.
Sunlight streaming into a modern living room with beige sofas, a wooden dining table with cream chairs, large windows revealing trees outside, and a spiral staircase.
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A modern house on stilts with palm trees and lush greenery, situated by the water during sunset.
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View of a mountainous landscape through a window, with trees, power lines, and a small shed in the foreground, and a hazy sky over the distant mountains.
Set dining table with wine glasses, gold utensils, yellow napkins, and small flower vases, illuminated by natural sunlight, outdoor setting with green foliage in the background.
Rooftop patio with a white lounge chair, potted plants, an umbrella, and a view of city buildings and cloudy sky in the background.
Interior of a living room with a modern chair, a TV, a wooden side table, and a colorful, symmetrical butterfly artwork on the wall.
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A modern hotel room with a sitting area, a desk with a chair, a wall-mounted TV, a window with balcony, and a sofa with colorful cushions.
A bowl of creamy lobster bisque garnished with lobster pieces and green onion slices.
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Art Deco style white building with beige detailing, surrounded by palm trees and tropical plants, outdoor seating with green chairs and small black tables.
A modern two-story house with dark and wooden siding, situated in a grassy field with tall weeds and trees in the background, under a clear sky.
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  • A pink tropical cocktail with ice and garnished with a pineapple slice, cherry, and a green leaf, held by a person's hand on a beige table.

    STRATEGIC VISUALS

    Creating and showcasing imagery that highlights room upgrades, local experiences, new menu items, direct booking perks, and UGC content.

  • HIRE A PARTNER

    Take it a step further, create visuals that not only get views but convert to actual sales.

    Get the right eyeballs with purchasing power who will book and spend.

  • Photo of a magazine article where photos are published for PR and Marketing

    PRESS & PR VALUE

    Magazine editors and travel writers pick properties with strong visuals.

    I shoot with an editorial approach, giving you images that not only sell rooms but get you featured. Free exposure worth tens of thousands in marketing.

  • hotel desk setup with flowers and bag

    DIRECT REVENUE IMPACT

    High-quality imagery can increase direct bookings by up to 30% or more.

    That means one upgraded room package photographed well could cover your entire investment within days.

  • hotel room with natural sunlight

    ELEVATED PERCEPTION

    Visuals define your property’s value.

    This kind of imagery ensures your brand and pricing match, leading to higher average booking rates.

  • poolside setup with magazine and oranges and sunglasses for hotel

    LONG-TERM ASSET VALUE

    These images aren’t just for your website.

    They power social media, PR, booking platforms, ads, and print for years, giving you an evergreen library of marketing content.

SERVICES

  • CREATIVE DIRECTION

  • ART DIRECTION

  • PHOTO PRODUCTION

  • ECOMMERCE

  • SOCIAL MEDIA CAMPAIGNS

  • RETOUCHING

  • CONTENT STRATEGY

  • CASTING

  • PROP STYLING

CONTACT US

Worried This Is Just Another Pretty Photo Shoot?

This isn’t about aesthetics, it’s about creating visuals that sell and scale.

  • Not Just ‘Pretty Pics’
    We design every image to drive real business goals: more bookings, more press, more engagement.

  • No Copy and Paste Shoots
    Every shoot is custom. We plan creative that reflects your unique values, design, and guest experience.

  • Built to Convert
    Images aren’t just “vibes”, they’re tools. We use strategy to make sure your visuals inspire action (aka: bookings or online recognition ).

FAQ

  • Q: What do you photograph?

    Hospitality, Interiors, Product, E-commerce, and Lifestyle Photography.

  • Q: Who is behind The J Projects?

    Jaci Peña leads every project, collaborating with her team of producers, stylists, and editors to deliver a full-production experience.

  • Q: What’s your process for starting a project?

    We begin with a discovery call to understand your property, goals, and vision. From there, we create a tailored production plan that includes scouting, styling, and a detailed shot list to ensure every corner of your project is captured beautifully and strategically.

  • Q: Do you handle styling and production?

    Yes. My team manages everything from scene styling to on-site production, so you don’t have to.

  • Q: Do you travel for shoots?

    Absolutely. Miami is the base, but we travel nationwide and internationally, handling all logistics for you.

  • Q: How far in advance should we book?

    I’d recommend 4–6 weeks ahead at least to secure dates and allow time for detailed planning.

Stay up to date on social

Outdoor patio with tables and chairs, a large tree providing shade, enclosed by a low wall with steps leading to a doorway, string lights hanging from the tree
Close-up of a hotel bedside table with a lamp, telephone, and papers in front of a tropical leaf and flower patterned wallpaper with an ornate headboard and part of a white bed.
Interior of a dimly lit bar with wooden bar stools and a marble counter, featuring dark walls and large windows.
A dimly lit modern lounge with a beige striped sofa, a round coffee table, and various chairs. Sunlight streams in through large windows, creating shadows on the furniture and walls.

LET’S CONNECT

Interior view of a modern home with tall windows, a light-colored wooden floor, and a dining area with a round table and chairs. A person is visible outside near a doorway, and there are framed pictures on the wall along the right side.